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Connecting Omnisend

Steps to Connect an Omnisend Client

  1. Navigate to top right "Account" tab and click on "Manage Accounts"

  2. Add Client Name

  3. Select Omnisend as the Email Provider

  4. In another tab, log into Omnisend for the corresponding client

  5. Click on the option to connect to Omnisend

  6. You’ll be redirected to the authentication page — follow the prompts to authorize the connection with Omnisend

  7. It will redirect you back to Hiro

  8. Click the final confirmation button to complete the connection to begin the client onboarding

  9. The backfill will take ~24 hours to complete and you will receive an email notification when it is done

Omnisend Data Limitations

Because of the way Omnisend’s API is structured, there are a few important limitations to keep in mind when viewing analytics in Hiro:

  1. No Order-Level Data
    Omnisend does not provide order-level attribution details. As a result, Hiro can only display the total revenue attributed to your email and SMS campaigns or flows — not break it down by specific products or customer segments.
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  2. No Product-Level Insights in Campaign Deep Dives
    Without access to order-level data, Hiro cannot show which specific products contributed to the revenue generated from a campaign.
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  3. No Campaign/Flow Creative Visuals
    ​    Omnisend does not provide a way to capture the creative asset for each campaign/flow message. As a result, links or previews of those visuals will not be available in Hiro.
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  4. No Visibility Into New vs. Returning Customer Revenue
    Because detailed order information isn’t available, metrics splitting revenue from first-time vs. returning customers will not appear in your analytics.
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  5. No Store-Wide Revenue Comparison
    Omnisend’s API does not provide total store revenue data. This means Hiro can’t calculate what percentage of overall store revenue is attributed to email and SMS campaigns.

  6. No List Growth or Subscriber Data ... yet
    This data is not available in this version of our integration but may be possible to add in future versions.