Introduction
In this article, you'll learn how to integrate Hiro Analytics with Klaviyo and start syncing your email, SMS, Push, and WhatsApp marketing performance data. Once connected, Hiro Analytics will automatically pull your campaign metrics, flow data, and order attribution data to provide powerful insights about your retention marketing.
Before you begin
Before integrating Hiro Analytics with Klaviyo, ensure you have:
Manager-level access or above to your Klaviyo account - You need manager permissions to authorize the connection between Klaviyo and Hiro Analytics
A Hiro Analytics account - If you don't have one yet, book a demo to get started with a free trial
This integration works for both individual brands and agencies managing multiple client accounts.
High-level overview
To integrate Hiro Analytics with Klaviyo, you'll install the Hiro Analytics app from the Klaviyo App Marketplace and authorize the connection. The entire process takes less than 5 minutes, and data will begin syncing automatically once the connection is established.
Installation steps
Install Hiro Analytics from the Klaviyo App Marketplace
Navigate to the Klaviyo App Marketplace and search for "Hiro Analytics"
Click on the Hiro Analytics app listing
Click Add Integration or Install App
At this point you will be linked to Hiro Analytics and prompted to log in to your account.
Authorize the connection on Hiro
Once logged in to Hiro, you will be directed here to begin the Klaviyo Authorization process. Start by clicking "Authorize in Klaviyo"
At this point you will be directed back to Klaviyo to select the account you would like to connect and review the permissions you are granting to Hiro.
Once you've reviewed and agree, click "Allow". This will direct you back to Hiro to finish your account configuration.
Complete the Account Configuration in Hiro
You can choose edit your Client Name (if different than your Organization Name in Klaviyo)
Then choose the Ecommerce Platform associated with your primary conversion metric (e.g. Placed Order metric)
If you have multiple team members on Hiro, you can choose to give access for the entire team here.
IMPORTANT - The last step is to copy over your attribution settings from the Klaviyo Attribution Settings page into Hiro. It is important to review these carefully and make sure they match exactly, including any of the exclusion checkboxes under the attribution window section.
Once you're ready, click Finish Connecting Client to start the Klaviyo Account Sync.
Note: This can take anywhere from a few hours to a few days depending on the size of your brand and length of your history with Klaviyo. You will receive an email confirmation once the data is fully synced and your account is ready to use.
Outcome
You've now successfully integrated Hiro Analytics with Klaviyo and started syncing your owned marketing performance data. Your email, SMS, push, and WhatsApp metrics will automatically update in Hiro Analytics, giving you centralized analytics across all your retention marketing channels.
Next steps
Now that your Klaviyo integration is live, you can:
Set up additional marketing channel integrations - Connect your SMS platform (Attentive, Postscript) to get a complete view of your retention marketing performance
Configure custom dashboards - Create client-specific or brand-specific views with the metrics that matter most to your business
Enable automated reporting - Set up Slack notifications or scheduled reports to keep your team informed of key performance trends
Additional resources
Hiro Onboarding Guide - Complete guide to setting up and optimizing your Hiro Analytics account
Managing Team Users - Learn how to add team members and manage permissions in Hiro Analytics
Filtering Out Recurring Subscription Revenue - Configure revenue tracking to exclude subscription orders from campaign attribution
Need help? Contact the Hiro Analytics support team at [email protected] or reach out in our Slack Community.