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Campaign Creatives

Updated by Hiro Analytics

In this article

In this article group

See every email and SMS campaign you sent as a gallery, so you can compare designs side by side and find the looks, offers and themes that performed best.

Where to find it

Campaigns → Campaign Creatives. For Klaviyo accounts.

Campaign Creatives: a gallery of campaign emails and SMS messages, four to a row

What you see

  • Campaign Filters: the bar at the top, with tabs for email and SMS campaigns and a count on each.

  • Campaign Creatives: one card per campaign in your date range, with its name, send date and channel. Email cards show the email; SMS cards show the message text.

  • AI labels: the green label on a card is the kind of campaign Hiro's AI read it as, such as Editorial, Holiday or Launch.

Click a card to open the campaign on the right, with its subject line, preview text, audiences and the full email.

How to change the gallery

The gallery controls, numbered 1 to 6

  1. Drag the slider to show 2 to 6 cards per row.

  2. Show stats: add each campaign's numbers under its card. Choose the numbers in Card metrics, which appears when stats are on.

  3. Show full height: show each email at its full length instead of the top of it.

  4. Sort by: order the cards by Send Date or any metric, highest or lowest first.

  5. Download: get a ZIP of the campaign images, plus the text of SMS messages.

  6. Export copy: download the subject line, preview text, SMS text and email copy of every campaign shown.

How to find campaigns by theme or offer

The Hiro AI Tags filters, numbered 1 to 5

Open Campaign Filters. Next to the filters you know from Campaign Deep Dive (minimum recipients, percentile, keywords and tags), Hiro AI Tags filter by what's in the campaigns:

  1. Category: the kind of campaign, such as Editorial or Launch.

  2. Offer: the offer in it, such as a discount.

  3. Angle: how it sells, such as a product highlight.

  4. Moment: the date or event it's built around, such as an awareness day.

  5. Only campaigns with a discount: keep only campaigns with a discount in their text.

Hiro's AI reads each email's text, including the text in its images, to set these labels. It's usually right but not guaranteed, so a discount or theme can be missed or misread. Campaigns sent before October 2026 have no labels.

More about these creatives

  • The date range and conversion metric at the top of the page set which campaigns show and the revenue in their stats.

  • Group results by AI label on Campaign Tags, to see how each category, offer, angle or moment performed overall.