Viewing your A/B test results
View all A/B tests sent within a selected date range from A/B Tests under the Beta tab. Click the arrow next to a campaign or flow name to expand and see each variation. The variation marked with a yellow trophy icon is the winner of that test.
Highlighting winners by metric
Use the dropdown to highlight winners by Open Rate, Click Rate, or Revenue — so you can determine the best-performing variation based on what matters most to you.
Viewing test results with campaign imagery
Click View next to any test to see the full results alongside the campaign or flow design.
Continuous A/B test results
For continuous A/B tests, results reflect the cumulative total of performance across both the initial testing period and the winning period combined. Here's how it's broken down.
A/B Variations
Testing a concept across multiple campaign or flow sends? Use the Campaign or Flow A/B Variations view to group results by variation keyword, giving you a consolidated view of performance across all related sends.
Need more detail? Use the dropdown to add additional engagement metrics to the table.
Reporting on A/B tests
To include A/B test results in your reports from the Report Generator, use the A/B Test Block to add either an Experiment Table or a Single A/B Test Highlight.
Experiment Table - Use this to showcase multiple tests with a full variation breakdown in one view.
Choose between campaigns or flows
Select your channels
Set a limit on how many tests to display (to avoid text overflow on slide)
Choose how winners are determined
Single A/B Test Highlight - Use this to spotlight a single A/B test alongside its campaign design.
Choose between a campaign or flow message
Select the specific experiment to feature
Choose how the winner is determined
