How It Works
Find the Segment Cohorts tool under the Beta tab in your Hiro dashboard.
Sync a segment from Klaviyo from the third tab. (This tool is only available for clients on Klaviyo for ESP)
Refresh the page to see the load progress. Once the sync has completed, you'll be able to select the segment from the Choose Segment dropdown on the first tab.
Choose a First Order Date range to analyze when customers first entered the cohort.
Click Run Analysis.
Hiro will generate insights about how that group of customers behaves over time.
Important: Because segments are dynamic and can change over time, you’ll need to re-sync the segment each time you want to run a new analysis.
This ensures Hiro is analyzing the most up-to-date group of customers within that segment.
What You’ll See
Cohort Metrics
These metrics summarize the overall value of the segment.
90-Day LTV
The average revenue generated by customers within 90 days of their first purchase.
90-Day Repeat Rate
The percentage of customers who place another order within 90 days. These metrics help you understand how valuable and loyal the segment is.
Campaign Performance
Shows which campaigns generated revenue from customers in this segment.
Metrics include:
Revenue
Orders
First-time revenue
Repeat revenue
This helps identify which campaigns resonate most with this audience.
Flow Performance
Shows which automated flows drive revenue from the segment. Examples include:
Welcome Series
Abandoned Checkout
Browse Abandonment
Post-Purchase
Winback
This helps you understand which lifecycle automations are most effective for that customer group.
Products Purchased
Displays the products most commonly purchased by customers in the segment. This insight can help inform:
cross-sell strategies
product recommendations
targeted campaigns
Common Use Cases
Evaluate segment value
Understand whether a segment is driving strong LTV and repeat purchases.
Improve lifecycle flows
Identify which flows generate the most revenue for a specific audience.
Optimize campaign targeting
See which campaigns perform best with a particular segment.
Identify product preferences
Understand which products a customer group buys most often.
When to Use This Tool
Segment Cohorts is especially useful when analyzing segments like:
Engaged customers
VIP customers
New subscribers
Lapsed customers
Loyalty program members
It helps answer the key question: “How valuable is this customer group over time?”