How do I connect Yotpo SMS for a Klaviyo client?
Select the client from the account dropdown in Hiro
Go to the Client Settings page
Click Connect Yotpo
In another tab, log into Yotpo for the corresponding client
Accept the integration prompt
You’ll be redirected to Hiro’s account page — the SMS data backfill will begin automatically
You’ll receive an email once the backfill is complete
Where will I see the Yotpo SMS data?
Yotpo SMS data will appear:
Alongside Klaviyo email data in campaign and flow views
In the report generator
In the custom dashboard
Within the agency view
Wherever you usually expect SMS data to appear for Klaviyo clients, Yotpo SMS data will now be included.
What are the limitations with Yotpo SMS data?
Due to the way Yotpo’s API works, there are a few important differences to keep in mind:
No order-level data
Yotpo does not provide order-level attribution, so Hiro only shows total revenue attributed to SMS campaigns or flows — not specific products or customer segments.
No product-level data in campaign deep dives
If you filter to Yotpo SMS campaigns, the “products purchased” column will be blank.
No message-level breakdowns in flows
Hiro displays flow-level data for Yotpo, but does not show individual message performance within a flow.
No visibility into new vs. repeat customer revenue
Since we can’t access order data, metrics like first-time vs. returning customer revenue will appear as zero — even if those conversions happened.
How are revenue numbers calculated?
Each platform (Klaviyo and Yotpo) reports its own attributed revenue.
Hiro does not de-duplicate or adjust for potential double attribution — we report what each platform claims independently.
Can I filter or tag Yotpo-specific data?
Yes. In the Flow Deep Dive, Yotpo flows are automatically tagged. You can:
Filter out Yotpo flows if you only want to see Klaviyo data
Analyze each Yotpo flow by total metrics (just not per-message)
Does this work with custom dashboards and agency views?
Yes! Yotpo SMS performance will show up in:
Custom Dashboards
Report Generator
Agency View summaries
Note: Subscriber counts and any metric relying on order-level insight will be unavailable.
Summary of current limitations:
Feature | Available for Yotpo SMS? |
Campaign & flow revenue | ✅ Yes |
Product-level attribution | ❌ No |
Message-level flow metrics | ❌ No |
Subscriber count | ❌ No |
First vs. returning customer split | ❌ No |