Tracked Metrics
Tracked Metrics (formerly Custom Metrics) allow you to track any event coming into Klaviyo and see how many of those events are attributed to email across campaigns and flows.
This is useful when Placed Order isn’t the only KPI you want to measure. For example:
Subscription Started
Lead Form Signups
Free Trial Started
Account Created
Any custom API event flowing into Klaviyo
Custom Metrics help you understand how email marketing is influencing these events over time.
Setting Up Tracked Metrics
Navigate to the Client Settings page
Select the Tracked Metrics tab (third tab)
Use the dropdown to choose the metrics you want to track
Click Save Tracked Metrics
Newly added metrics require up to 24 hours to backfill and populate. Once the data has processed, the metric will appear on the Tracked Metrics page under the Reporting tab for you to review.
Viewing Metric Performance
After a metric is set up, select it from the metric dropdown to analyze performance. The dashboard shows:
Total number of events
Events attributed to Klaviyo
Campaign vs Flow contribution
Percentage of events driven by email
This helps you quickly understand how much of a given event is influenced by your email marketing efforts.
Metrics Without a Conversion Value
Some events do not include a monetary value (for example Lead Form Signups).
In this case, the dashboard will display:
Total number of events
Number of events attributed to Klaviyo
Campaign vs Flow breakdown
This helps measure marketing influence on non-revenue actions.
Metrics With a Conversion Value
If the event includes a monetary value, you can toggle Conversion Value. You will then select the value key associated with that metric.
Once enabled, the dashboard will show:
Number of attributed events
Total attributed value
Revenue contribution from campaigns vs flows
This allows you to see how much revenue or value email is driving for that event.
Campaign & Flow Breakdown
The Campaigns and Flows tabs provide a detailed breakdown showing:
Which campaigns drove the event
Which flows generated the event
The total events and value attributed to each
This helps identify the specific messages driving results.
Klaviyo Custom Metrics vs Hiro Tracked Metrics
This feature is not the same as Custom Metrics created in Klaviyo. Klaviyo custom metrics are typically filtered versions of an existing base metric (most commonly Placed Order). Hiro cannot directly ingest those custom metrics, so they cannot be tracked in Hiro as separate metrics.
Instead, you can replicate the same logic using Default Filters.
Example Use Case
A common example is when brands create a Non-Recurring Subscription Orders metric in Klaviyo. In Klaviyo, this is usually built by taking the Placed Order metric and excluding recurring subscription revenue, leaving only:
Net new subscription revenue
One-time purchase revenue
If Placed Order is already your main conversion metric in Hiro, you can recreate this same behavior by excluding the recurring subscription events.
How to Recreate This in Hiro
Navigate to Client Settings
Open the Default Filters tab (second tab)
Locate the events Subscription Contract and Subscription Contract Checkout One
Set these events to Exclude
Once applied, Hiro will recalculate your reporting using these filters, mirroring the same logic used in your Klaviyo custom metric. Learn more about this here.
Adding Tracked Metrics to Reporting
You can include any of your Tracked Metrics in reports using the Report Generator. This allows you to analyze how campaigns and flows contribute to specific events. Two reporting metrics are available:
Attributed Events
The total number of events attributed to a campaign or flow.
Attributed Event Value
The total conversion value generated by those attributed events.
Example: Adding Tracked Metrics to a Campaign or Flow Table
Add a Campaign Table or Flow Table block in the Report Generator.
Open the metric selector for the table.
Choose Attributed Events or Attributed Event Value for the tracked metrics you want to display.
Once added, the table will show how each campaign or flow contributed to those tracked events.
