Before You Begin
If you haven’t integrated Klaviyo with Hiro Analytics yet, follow our installation guide.
Data Synced from Klaviyo to Hiro Analytics
The following events are sent from Klaviyo to Hiro Analytics. These events are used to track email, SMS, and order activity, enabling you to measure performance, build funnels, and create audiences within Hiro.
Event Name | Description | Example Properties |
Email Sent | Logged when an email is successfully sent from Klaviyo | campaign_name, subject_line, message_id |
Email Opened | Logged when a recipient opens an email | timestamp, campaign_name, email |
Email Clicked | Logged when a recipient clicks a link in an email | url, campaign_name, email |
Email Bounced | Logged when an email bounces | reason, email |
Email Unsubscribed | Logged when a user unsubscribes from a Klaviyo email | campaign_name, email |
SMS Sent | Logged when a Klaviyo SMS is sent | campaign_name, message_id |
SMS Clicked | Logged when a recipient clicks a link in an SMS | url, campaign_name |
SMS Unsubscribed | Logged when a user unsubscribes from Klaviyo SMS | campaign_name |
Flow Email Sent | Logged when an email is sent via an automated Klaviyo flow | flow_name, email, step_name |
Flow SMS Sent | Logged when an SMS is sent via an automated Klaviyo flow | flow_name, step_name |
Placed Order | Logged when a customer completes a purchase | order_id, value, items, discount_code |
Additional Resources
Installation guide: Klaviyo + Hiro Analytics